When advertising the art of advertising itself, there is an important factor to be considered. You have many competitors. Marketing is a fierce industry. The biggest companies will pay massive amounts of money if you have a reputation that serves them.
You must be able to draw millions of people from around the world to internet sites. The colors used in advertising play an important psychological role, as they lure people to visit certain web sites and make certain decisions. The wording used is also very important. It should be expressive and create interest and excitement. But your audience is intelligent, so it must not be insulting.
There are ads that look exactly the same all over the internet. You can imagine what kind of reactions they get every time a person has been lured to look at them. It may start in the form of an email, and the interest of your potential customer peaks. So they open the email and find an ad that they have seen a thousand times that month alone. And there you have an instant delete key action.
They just do not want to see it again. They know that you are selling something they do not want. They know that you lie when you say it is free. They know that there will be an obligation when they get to the second to last step of your scam. They did it once. That is the only time they need to do it to learn what you are all about.
You must be different. You must be truthful. If it says the word Free, make sure something is free. There is apparently some control of this presently, as many ads now indicate that participation is required. At least the customer knows that they need to buy something before they start. However, they also do not like that. The statistics probably show that before this warning was given, many more potential customers fell into the trap of trying to get something for nothing. Now that they are given the information that they need to buy something before they get something else, they leave the site immediately.
Your business consultant will study your company. Every company has weak points and strong points. The marketing point that they will focus on will be on the strongest points, of course. But it will also create curiosity about the company, creating even more strength, and the weak points will be overcome. This can be accomplished through surveys and giveaways.
The surveys are anonymous, except for the phone number from which they are calling. The giveaways require registration and information. This information about potential customers is very valuable when a company wants to improve their advertising business consulting marketing point. Email addresses can be used to present offers later, and much more information can be gathered in a variety of different ways and strategies.